If in the previous blocks we showed the main functions and possibilities for the client in the B2B store system, then this and the next block will be completely devoted to the functions and capabilities for the supplier’s company itself..
Implementing such a system as a B2B store in your company, you close many questions and tasks that you have to solve daily at work. One of the main opportunities that the supplier company will be able to immediately sense on itself is the significant reduction in the burden on the sales department itself. This is especially true for those companies in which there is a large flow of receiving applications (orders) per day, the company is growing, and does not plan to expand the staff of managers. That is due to the fact that part of the business processes associated with sales is transferred to the system, we allow the program to do at least part of the work that the daily manager does manually. And in this way the company solves the problem not only with the load on the staff, but also reduces the time for processing the order at times.
The next example will be those supplier companies that may not experience a large flow of applications, but who want to grow and, experiencing, let's say, a direct dependence on specific employees, cannot do this. We are talking about those companies where managers can work for many years, maybe even 10-15 and having great knowledge in their field work only with the pool of clients that they managed to attract in due time and this is enough for them. The position of such employees is usually that they work very hard every day and are busy all day and do something more that will increase this number of clients, they cannot “do not have time to do everything like that.” This situation clearly falls into that category when “we cannot force and we would not like to dismiss”. In order not to conflict with such employees, the B2B system copes with it perfectly. As a result, employees have more at least free time, which will not only make a coffee break, but also ring up the old customer base or even put new ones in the fields to look for new ones.
Also, thanks to the system, it is possible to resolve the issue with the level of customer service quality. Mainly in the field of b2b, the company's customers are already experts in their field and already know what they are buying, what the product looks like, and they don’t need advice in particular, they would quickly make a purchase and forget about it. And in the life of a supplier, it can occur when a new employee is hired, and it will take a lot of time to train and adapt. So in such cases it is better to put such an employee to process already finished orders that came from the site, where only a minimal part of the sales process remains. By the way, it even solves the issue with old employees, for sure you have come across a situation where your clients leave with the manager’s departure. So, in order to protect yourself for the future, it is better to launch clients into the system so that contact with the manager is minimal. So managers can change, and customers will always be with you.
Under any circumstances, introducing such a product in your home, you do not only do well for your customers, but also significantly benefit yourself. We have already seen that after only a month maybe two, the staff significantly increases their free time, which you can redirect anywhere. In our practice, there was a case where the customer still could not send the staff for advanced training, because the market needed specialists with narrow specialization, and such qualifications would be a great competitive advantage in the hands of the supplier company. And yet again, it was rested against the fact that the staff was immersed in work: phone calls, clarification of stock balance, duplication of orders in 1C from (mail, notepad, icq, skype, viber, telegram, etc.), informing customers on all issues, invoicing, and sometimes with this, in general, almost all the chocolates need to be put where necessary. Imagine how much, all this, time is running out. Answer why? Use time more efficiently. Scan orders provide better system. In any case, it is much better to spend the time, the right is yours. It may be all the same, refresher courses, assortment studies, and not only know the running positions, it is possible to study competitors deeper than you did before, new markets that you have not even thought about before, or finally, looking for new customers go out to the fields. We specifically listed what can take the staff, because we know that, as a rule, managers, before introducing such a system, create fear that they can be fired.
Today, we are seeing more and more and this is most likely the most pleasant for a supplier’s company, as employees are gradually transferred to work in the system itself, since it is possible to deal with both sales and purchases. We will explain. Take, for example, sales, in the B2B store there is an administrator’s office to which all rights are granted. New users can be tied to the account, for example, managers and give them limited rights, where they can “fall through” from any site to any client assigned to him and place an order on his behalf. Of course, there is a small percentage of such customers who cannot be pushed to work in the system with a stick (a small digression — after all, not everyone still uses ATMs, replenishment terminals, applications, and still goes to receive services at the cash desk in the old fashioned way; about retirees), such clients will always be, and so in a telephone mode, it is at least more convenient for the manager to place an order from a website than to create it in 1C or at a maximum faster. Because from the site the order will still be placed in the "Orders of customers." Another example is when the admin receives notifications about abandoned baskets by the client, in such cases the manager talks to him in a telephone mode, may have forgotten or something else and warming the contact, pushes him to buy where he can do it instead. Believe me, this method works and increases sales. Or another case, it is perhaps rare but, nevertheless, the supplier’s company lay down 1C and usually, the work stops and everyone runs up to a coffe break. So no, although orders will not be able to take place, but the manager will at least be able to “fail” in the client’s office in his basket and write the order on a notebook, because the prices and balances remain as they were at the moment the 1C system stopped. Work continues.
As for procurement, it is even more interesting. We have once said that through the API tool you can connect partner stores (warehouses of your manufacturers or other suppliers) and display for the client, with the recalculated price for him, much more than you currently have in stock. So, in the system, you can add the user name of your purchasing manager. After that, this office, through the means of API, is integrated with the personal account on the manufacturer’s website (supplier), the manager receives the issue at prices, goods and quantity on his website and can make an order which is immediately issued by the manufacturer. Tell me, why such an exotic, if all the same can be done on the website of your supplier? It is good if it is one, and if there are 5-10, and it happens more, you will agree that it will be much more convenient to work from one office having access to all your suppliers than to log in on each site. Sometimes all the same can be done working from 1C, but for this you need to have a special treatment (which we have), so that working with your balances you can make purchases without leaving your 1C.
As you can see, you can make a brief conclusion that it is not necessary to have an employee in the staff who owns knowledge in 1C, and this often happens, especially when you were a user of configuration 7.7 and then suddenly faced with 8.3. So in order not to waste time on adaptation, and there are such opportunities to do your work through the site, well, the site already in our time the working class knows how to use.
We look further. On the side of the admin panel to which the system administrator certainly has access, there is a tab called “Commodity Activity”. What it says is that you can observe in real-time what your users (customers) are most often interested in, such as watching or putting it in a basket, but then for some reason have not bought it. The data are displayed in tabular form: the name of the client, the date / time of viewing or adding to the basket, item, brand, name, etc. and then the data is exported, for example, in the xlsx format for further development (analysis) by the marketing department. You must agree, you can always find a way to negotiate with the client to buy more.
And, perhaps, one of the latest functions and the simplest is site administration. Of course, when developing a B2B store product, we tried to minimize the dependence on spending time on the site and therefore left such functions as: 1) adding system users using the counterparty directory, without this in any way; 2) adding pictures to product cards, because not everything is in 1C; 3) description of the goods, sometimes the supplier sends the goods with only one brand and article, and you’ll figure out the rest, if in 1C a product card is created with minimal data in need of work, then of course it is better for customers to fill it up on the site side, with all names and other characteristics; 4) exhibiting goods as a novelty or stock, by affixing flags in the product card on the site. As you can see, the task is minimal in order to spend less time on site administration, and spend more time on sales.
In the end, it can be noted that by implementing such a software package, the quality control of the service provision in the company will only increase and the issue of the effectiveness of the sales department will be resolved.
Read the next block "Service"
View platform presentation B2B store.